How Aarav Mehta Turned His Failing Skincare Brand Around with a Proven D2C Marketing Strategy

D2C Marketing, Marketing Strategy

Are you spending on ads, creating content daily, but your sales still won’t budge? You’re not alone. In this case study, discover how one founder turned things around with a focused marketing strategy—without increasing his budget.

The Problem: “We Were Doing Everything Right—But Nothing Was Working”

Aarav Mehta, founder of a promising D2C skincare startup, came to us frustrated and overwhelmed. He had spent months building a clean brand, working with influencers, and running Facebook ads. But conversions remained low.

He wasn’t just looking for a marketing agency. He needed someone to fix what felt broken.

“It felt like no matter how hard we worked, the results just didn’t come. We had traffic, but no one was buying.” – Aarav Mehta

What Was Going Wrong?

Our team at Infinity Bros ran a full digital audit. Here’s what we found:

  • No clear funnel—just traffic with nowhere to go
  • Generic messaging that lacked emotional pull
  • Ads targeted broad, low-intent audiences
  • No retargeting or email automations in place
  • Influencer campaigns were untracked and ineffective

Like many startups, Aarav was doing a lot—but not in the right order or direction.

Before Working with Us

MetricBefore
Monthly Ad Spend₹25,000+
Sales Revenue₹9,000–₹12,000
Website Bounce Rate60–65%
Abandon Cart Rate72%
Email MarketingNot active
ROAS0.5X

The Infinity Bros Solution

Unlike traditional agencies, we didn’t suggest increasing ad spend. We focused on fixing the full marketing ecosystem.

1. Full Funnel Optimization

We identified friction points from click to checkout and streamlined the path to purchase.

2. Smart Audience Segmentation

Using lookalike audiences and behavioral data, we redefined ad targeting to reach high-intent buyers.

3. High-Impact Creative & Copy

We rebuilt ad and website copy around pain points that actually resonate:

“Still breaking out after trying everything? Maybe it’s time for science, not trends.”

4. Retargeting and Email Automation

We implemented cart abandonment flows, win-back sequences, and retargeting campaigns that recovered lost revenue quickly.

The Results: 30 Days Later

MetricBeforeAfter
ROAS0.5X3.4X
Bounce Rate60%+23%
Email Revenue₹0₹29,000+
Cost per Conversion₹420₹132
Abandoned Cart Recovery0%22%

“Infinity Bros didn’t just run my ads. They taught me how my business could scale—with strategy, not stress.” – Aarav Mehta

Why Infinity Bros?

  • Performance-first, not vanity metrics – We care about ROI, not reach.
  • Built for growing brands – Our systems are made to scale with you, even if you’re starting small.
  • Hands-on strategy – No cookie-cutter plans. You get a team invested in your success.
  • Emotion-led marketing – Because people don’t buy products—they buy feelings and trust.

Are You Stuck Like Aarav Was?

If you’re tired of spending on ads with no results—or building a brand that no one’s buying—let us help.

📞 Book your free strategy call today

Explore what we offer on our Services page, and let’s find out how we can grow your business together.

👉 Click here to schedule a call with Infinity Bros


Written by the Infinity Bros Growth Team
We’re a performance-driven marketing agency based in Delhi, helping startups and growing brands achieve real, measurable results through social media, PR, and paid media.

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